I devoured Jennifer Fusco’s second book in her Market or Die series in a couple days. This book leverages the work you did with her first book on author branding and discusses how to use the power of your brand.
Jennifer provides a good overview of the social medial platforms available for brand building. She even devotes an entire chapter to connecting brand with readers while avoiding the social media time suck. I highlighted her top ten brand management must-do’s for Facebook.
In this book, Jennifer talks about cultivating an audience to make your novels more in demand. She introduces the concept of brand advocates. As someone who hates to blow my own horn, I was highly intrigued by the idea of others advocating on my behalf.
I’ll be moving on to her next book in January.
Thanks Jennifer for helping me get my foot in the door of branding and promotion. 🙂