Market or Die: Integrated Marketing Plan Advice for Writers: Book Review


I finished the third book in Jennifer Fusco’s Market of Die installment last night, Market or Die: Integrated Marketing Plan Advice for Writers.

I would advise every self-publishing author to pick up a copy. Jen builds upon what you learned in Market or Die: Sensible Brand Building Advice for Authors and Market of Die: How to Use the Power of Your Brand.

She does some terrific hand-holding in the book, guiding authors through the essentials of marketing: knowing their audience, assessing the competitive situation, understanding the four P’s, developing an integrated strategy, and keeping their readers over the long haul.

Somehow she manages to take all her marketing know how and tailor it to an author’s needs using easy-to-grasp, real-world examples.

One of my favorite parts was where she walked us through how to conduct a SWOT analysis. It’s a useful tool where you assess your books strengths, weaknesses, opportunities and threats in the the marketplace.

Sounds a bit intimidating, right? Not with Jen by your side walking you through it.

 I love Jen’s books because she makes marketing feel like something I can do. She’s taken my fear factor down several levels. I’ll definitely be stopping by her MOD website for more tips!

 Thanks Jen!

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20 Responses to Market or Die: Integrated Marketing Plan Advice for Writers: Book Review

  1. Oh wow I used to do SWOTs where I used to work. They can be really useful actually.

    • I did them in college for my marketing class for products and companies but somehow I didn’t quite see how to apply it to a book/author brand until I read Jennifer’s books. 🙂 Who knew they’d come in handy down the road?

  2. Carrie Rubin says:

    A SWOT analysis. Wow. Haven’t done one of those since I was working on my master’s of public health degree. 🙂

  3. jmmcdowell says:

    These go on the “to buy” list!

  4. Though I have yet to read Jen’s book, having been a marketing professional for decades, I realise she is combining the tools of intuition and management theory to structure her strategy for coping with changing outlooks and preferences.


  5. Pete Denton says:

    Thanks for the tip. I downloaded the same of one of the other books in this series to remind me to read them! I will need some serious pep talks when the time comes to market my book. If I EVER finish writing the damn thing 🙂

  6. 4amWriter says:

    I love the sound of a SWOT analysis! Never heard of one before.

    • It’s funny because I’m now getting to use my business degree and my project management experience. I’m really enjoying this phase of my writer journey. 🙂 Her books are great at giving you just enough information to be helpful without inundating you with information

  7. A marketing book that is easy to understand? Hmm I will have to take a look. Thanks for the tip!

  8. Sounds like some real practical information. So much has changed in marketing. Thanks for the suggestion and review

    • Glad to help. It’s funny because I took a marketing class back in college in 1997. The fundamental principles haven’t changed that much (SWOT analysis, the 4 P’s), but the mediums and the methods have shifted hugely. Jennifer’s book does a terrific job equipping you with the essential principles and then showing you how to apply them to your writing career. 🙂

  9. Thanks for another great review! You’re really strengthened your marketing tool box—will definitely serve you well. 🙂

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