Numbers don’t lie, but the conclusions we draw from them can be faulty. I used to think the majority of my readers of The Six Train to Wisconsin were paperback lovers. After all 70% of my sales were in paperback.
But that wasn’t the whole story behind that number. Because I wasn’t pursuing Kindle readers with the same focus and gusto as I pursued paperback readers. I have dozens of in-person events each year. Online, I did the blog tour, the giveaways, and the online ads, but had I really done the equivalent of all these in-person events?
I thought about it and realized I needed to play with price. It was the one thing I hadn’t done yet. Because I’d been advised to hold off until I had the second book in the series out. But I figured at this point what was there to lose.
First I did the 99 cent sales days. They created a nice bump in sales.
Then I tried the limited freebie days and after that ended, I saw a big jump in Kindle sales and in Kindle Unlimited reads.
Sometimes we form faulty conclusions and they become the premise for future decisions. Whenever you look at the numbers, remember to think about why you are seeing these numbers. What did you do to create these numbers? The causes of the numbers should influence what you do about them.